We take any misinformation on our platforms seriously, which is why we partner with our industry-leading network of more than 90 independent fact-checking organizations to review and rate climate-related content in more than 60 languages.
Educating and informing about climate change
Meta has an essential role to play during a global crisis in connecting people to accurate, expert information. That’s why we’re using a number of tools, campaigns and partnerships to help educate and inform people about the realities of climate change.
We believe that critical and complex challenges like the climate crisis require solutions that help educate and inform people with accurate information. We aim to do this responsibly by protecting freedom of expression, engaging and funding research, and prioritizing transparency and user engagement to inform our approach.
We have a responsibility to tackle climate misinformation on our services, which is why we partner with more than 90 independent fact-checking organizations globally to review and rate content, including content about climate change.NICK CLeGG
PRESIDENT, Global affairs at meta
How we are operating
Our comprehensive approach to addressing climate change misinformation is made possible by our network of more than 90 independent fact-checking organizations certified through the non-partisan International Fact-Checking Network (IFCN). Fact-checkers independently review and rate content in more than 60 languages, including but not limited to content that we predict to be false, based on Meta’s rating guidelines.
Learn more about how we approach authoritative climate content here as well as how we enforce penalties against people who repeatedly share content marked as false by our fact checkers.
What we are creating
Leveraging the capabilities of our platform, we are accelerating our work to increase access to authoritative climate information across our family of apps. Learn more about our approach to product innovation here.
- Launched in 2020, the Climate Science Center (CSC) aims to increase access to authoritative climate information from the world’s leading climate science sources and experts. Last year, we expanded CSC reach to more than 100 countries, attracted more than 3.8 million followers, and served more than 100,000 daily visitors.
- The Climate Misinformation Grant program, administered by the International Fact Checking Network, supports organizations working to combat climate misinformation. Through our $1 million investment in this new grant program, we are investing in proposals that build alliances between fact-checkers, climate experts and other organizations to support projects that focus on combating climate misinformation.
- The Sustainability Media Academy, created in partnership with EB Impact, is an initiative for seasoned and aspiring journalists in the Asia region, designed to help them better understand sustainability and sustainable development issues and develop expertise and authority to produce content.
- The Climate Science Literacy Initiative offers information about techniques often used to misrepresent climate change online. Created in partnership with Monash Climate Change Communication Research Hub, Cambridge Social Decision-Making Laboratory and Yale Program on Climate Change Communication, our initiative offers information about techniques often used to misrepresent climate change online.
Where we get our data
We use data from the world’s leading climate science organizations to ensure that the information we feature is timely and accurate:
- Cambridge Social Decision-Making Laboratory
- Monash Climate Change Communication Research Hub
- National Oceanic and Atmospheric Administration (NOAA)
- United Nations
- United Nations Environment Programme (UNEP)
- World Meteorological Organization (WMO)
- Yale Program on Climate Change Communication (YPCCC)
Meta also has partnered with experts from Monash, Yale University and Cambridge University to address climate myths directly. The Facts About Climate Change section from the Yale Program on Climate Change Communication spotlights misconceptions about the existence and causes of global warming, as well as the impact it has on humans and other life on Earth.
2021 Sustainability Report
We envision a just and equitable transition to a zero-carbon economy and are working to scale inclusive solutions that help create a healthier planet for all.